Case studies
Our case studies highlight how we help organisations overcome complex product challenges through customer insight, product strategy and UX design, creating better digital products, stronger customer experiences and measurable business outcomes.
Medical imaging software UI for radiology tech startup
Adaptix is an early-stage healthcare technology company that has developed a unique 3D-imaging system to replace the traditional 2D X-ray method used in radiology. Fruto worked on improving their user interface's usability, flows and look & feel to create a commercially-ready radiology software.
Interactive product prototype for recruitment tech startup
Fruto partnered with Yoxi, an Oxford-backed startup, to create an interactive prototype that brought their peer-reviewed freelance platform to life and helped turn their vision into reality. See how our story-driven approach speeds up startup growth with prototypes ready for investors.
UX Design for a digital learning platform in education
This is School is an international EdTech company providing digital learning resources for schools. We redesigned key parts of their platform to support a major sales opportunity through a successful science pilot, while laying the groundwork for scalable subject expansion.
UX design for a University of Oxford healthcare start-up
We partnered with Oxford University spin out RegMetrics to design a frictionless payment journey and elevate their digital presence as they transitioned from free tool to commercial product. Through strategic UX, UI design and clear messaging, we helped them engage academic researchers and MedTech innovators, unlocking revenue, building trust, and positioning them as a credible force in healthcare compliance.
Branding for an educational platform supporting school teachers
We worked with Dr Frost Learning, a leading maths platform for schools, to redefine their brand identity. Through brand strategy workshops and a fresh visual design, we created a clear, professional, and flexible brand that builds trust with teachers and students while supporting future growth beyond maths.
UX design for video-on-demand subscription process flow
The British Film Institute (BFI) needed a more efficient process of granting staff and students BFI Player subscriptions. The new UX design also delivers a leaner, less confusing and more straight-forward sign-up process for users
Trainer workshop facilitation for the National Data Science and AI Institute
Learn how Fruto helped the Turing Commons project adopt a new train-the-trainers model and facilitators guide for workshops on responsible data science and AI.
UI design & pattern library for healthcare app
Cognitant empowers people to take control of their health through deeper understanding of their conditions and treatment. Experts in the production of innovative health information and experiences, Cognitant applies use of visual, immersive and interactive formats to drive changes in patient behaviour and outcomes.
Discovery phase for UK's largest network of doctors
Doctors.net.uk is the UK’s largest professional network of over 200,000 doctors. Their UX & Innovation team were revisiting the value proposition of their website and looking for ways to make the website more engaging to new users. We ran a series of user interviews, stakeholder workshops and came up with a UX strategy plan.
GDS-compliant UI design and User research for the self-service Heat Pump Check Service
To support this initiative, the Department for Energy, Security and Net Zero (DESNZ) wanted to create a self-service Heat Pump Check Service that the public could use to learn more about the different heat pump options. We provided the UI design and ran user research following the Government Design Style (GDS).
User experience design for ethical AI platform
The Trustworthy and Ethical Assurance Platform (TEA Platform) is an open-source tool developed by researchers at The Alan Turing Institute and the University of York. The Alan Turing Institute sought to understand potential users' perceptions of its methodology, and they identified the need for improvements in user experience (UX) of their current prototype.
Digital-first B2B brand identity for a start-up’s market launch
A distinctive B2B brand identity that brings TalentUnlocked’s commercial ambitions to life, building credibility and trust with employers, recruiters and investors. Designed alongside the digital product, the cohesive visual identity, brand guidelines and sales assets created a consistent, professional presence ready for market launch and future growth.